Tower Records.
Walden Books.
Sam Goody.
Blockbuster.
Always Fits.

We’re so glad you found us. We were a unique shop founded in 2010, full of super cute things meant to make you smile, feel good, and create memories with every gift. The kind you never knew you wanted but will always love.

Our collection was a little all over the place but never random—it was heartfelt and frank, sweet and sweary. Sometimes we got nostalgic because we're modern gals with old souls.

When we were in business (2010-2023) this site was a robust e-commerce store on the Shopify platform with thousands of products, a kickass app, a seamless checkout, and every functionality our customers could ever asked for over the years. What you see here today, at Always Fits Forever, is a memorial to the good times.  

Based just north of Boston, Always Fits was born in 2010, but I have been curating treasures since the 80s and 90s.

As a kid, my most prized possession was my folder of clippings from my mom’s magazines.

This shop was those clipped and colorful dreams...all grown up for your gift-giving glee!

I’ve shared my favorite things in handwritten notes (folded to perfection, of course!) or in AIM away messages (RIP screen names “Fleur27” and “LoveAlwaysAshley”!), and it was a joy to share them in this shop.

xoxo,
Ashley